Timeless Japanese
Craftsmanship,
Woven
into Every Fiber
The Japanese philosophy celebrates beauty in what is natural, finding abundance in the less
and the depth within the simplicity.
Since ancient times, Nara - Japan's first capital - has been renowned for its cotton cloth production, a legacy that carries on to this day.
Our family proudly continues in this tradition, honoring the mesh cloth making techniques handed down through generations. The word “Shirayuki” is a combination of the Japanese words for “White” and “Snow”; our cloth is as beautiful and clean as timeless White Snow.
We have since refined this technique, weaving our fabric into an essential element of
everyday life.
PRODUCTS
Japan’s Best-Selling
Towel
How can we boast best-selling in Japan?
Our fine mesh cloths are not just absorbent, quick-drying and durable - they are also made from the highest quality regenerative fabrics.
Unlike synthetic fabrics which are made with petroleum, we take pride in our towels being purely eco-friendly and versatile, lasting almost a lifetime.
01Kitchen
The Hearth of the Home.
Versatile and absorbent. Resistant to stains and odors, making them ideal for long term use.
02Homeware
From Face towels and Blankets to Handkerchiefs.
Shirayuki has a diverse lineup of cloths for a variety of needs.
03Beauty
For your self-care routine.
Our squalene-enriched Moisture Towel series works together with our URUOI Lotions and Oils to provide your skin with natural and quality care.
FEATURE
An Extensive and
Evolving Collection
Every piece is a product of meticulous craftsmanship, ensuring absorbency, comfort, and long-lasting utility. In addition to being practical, our cloths are aesthetically pleasing. Shirayuki’s designs blend traditional Japanese art with contemporary elegance. Our wide range of products and patterns offer our customers a variety of designs to choose from. Our design catalogue is constantly evolving.
DESIGN The Beauty of Traditional Dyeing Techniques
Our cloths showcase the skill of traditional Japanese dyeing, handed down for generations.
Our Artisans craft each piece with attention to detail, and dye the cloths with a wide range of
designs.
Each piece combines tradition and style, offering a unique blend that enriches the home.
MATERIALS
Highly practical and sustainable
fabric for everyday life.
We use plain fabric with coarse mesh, made of Cotton, Ramie, and Rayon - all of which are biodegradable. Our unique handcrafting process renders these cloths durable, absorbent, resistant to odor, flexible and soft.
HISTORY
A Family’s Story
Spanning Generations
Nara has long been a cradle of culture, famed since ancient times for its mastery in fabric arts. Our story began with an intention to honor every piece of fabric, finding purpose in the scraps left from our other creations.
